The days of basic minimally functional devices being accepted in the market are gone.  Like it or not, today’s users expect their device to act like their iPhone or Tablet.  Screen buttons animate upon press, lists should scroll gracefully, and graphics must be attract...

April 12, 2016

Medical device developers that are fortunate enough to successfully launch a product in the market often find themselves stuck in an early conundrum: a very costly device that works well for customers but produces little (or negative!) margin to the business.

Since the...

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