The most successful innovators throughout history used a process called ideation in order to create products that make our lives better and more enjoyable. Thoughtful ideation shortens the development cycle, improves performance, and reduces cost. It aids creation of simple, elegant designs that meet user needs in the most direct way. Applying ideation during medical device design is a critical step toward creating a successful product. See MPO article.
Five Steps to Successfully Fail Early, Fast, and Often
Updated: May 14, 2021